Here are some ways we can help.
Fractional CMOs
PT Marketing Directors
PT Marketing Directors
- Collaborative goal and strategy definition with leadership
- Designing and building the marketing engine, including the team, vendors, programs and partnerships
- Managing Marketing operations with hands-on mentoring of marketing staff to deliver KPIs
Learn more about when you might a fractional CMO here.
PT Marketing Directors
PT Marketing Directors
PT Marketing Directors
- Help with implementing the marketing plan through fixed or on-demand visits to the client's
- Ensure timely execution of the marketing plan through close supervision
- Lead the team to a positive ROI
Go-To-Market Plans (GTM)
Messaging and Positioning
Messaging and Positioning
- Half to full day executive workshop
- Multi-channel evaluation
- Strategy mapped to objectives and the marketing funnel
- Target market identification and communication strategies
- Proposed tactics to support campaign strategies
- Budget development
Messaging and Positioning
Messaging and Positioning
Messaging and Positioning
- Reviewing documentation, external analysis + competitive research
- Messaging Workshop Positioning
- Target market identification, segmentation, and persona development
- Customer research: o 5 customer interviews, culminating in a Customer Journey map
- Polish survey to validate results at mass
- Value proposition canvas with key jobs (JTBDs), pain points, products & services
Brand Development / Re-branding
Brand Development / Re-branding
Brand Development / Re-branding
- Competitive research
- Half - full day executive workshop
- Brand strategy including positioning & pillars
- Brand Identity: logo development, colors, fonts, tone of voice, brand guidlines
Product / Feature Development
Brand Development / Re-branding
Brand Development / Re-branding
- Competitive research
- Customer and target market research
- User experience maps
- Strategic positioning recommendations
- Lead message development mapped to customer needs
Digital Marketing
Customer Acquisition Campaigns
Customer Acquisition Campaigns
- Digital strategy & management
- Web development & Landing Pages
- Content Development
- Social media strategy & management
- SEO (Search Engine Optimization)
Customer Acquisition Campaigns
Customer Acquisition Campaigns
Customer Acquisition Campaigns
- Half - full day executive workshop
- Creative concept
- Lead gen and nurture campaign strategies
- Proposed tactics to support campaign strategies
- Budget development