Kickstart your Marketing Plan with a DIY course built by Experts!
Ready to unlock the secrets of successful marketing planning? Get our comprehensive marketing toolkit today and discover the insider strategies, templates, and tools that will take your business to the next level!
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Don’t miss out on this opportunity to take your business to the next level for free!
- Every business, big or small, needs a marketing plan.
- Marketing drives sales, and sales are vital to the long-term success of your business.
- A marketing plan is the backbone of your business’s marketing efforts and guides your marketing team.
- Great business leaders understand that what they put into their marketing plan is what they get out of it. The result? A company with purpose, direction, and all the tools it needs to scale!
Become a Marketing Expert in no time
The Prosh IQ course consists of 6 modules that can be completed in as little as one week without prior marketing experience!
Course Outline
The course outline below provides a comprehensive list of topics covered to equip you with the necessary skills and strategies to achieve your marketing goals.
Module 1: Vision + Mission
Learn how to create the perfect vision and mission statement based on your company’s SMART goals.
Module 2: Research and Segmentation
- Learn how to:
– Conduct Meaningful primary research on your competitor and target audience
– Ask the right questions
– Use the right data organization frameworks to derive valuable insights
Module 3: Customer Journey, Customer Personas, Brand Positioning Statement, Value Propositions
Learn how to use the frameworks and tools listen in this module title.
Module 4: Marketing Funnel, GTM Strategies, GTM Objectives
Determine objectives and strategies for each step of our master marketing funnel based off of your finders from the previous module.
Module 5: GTM Tactics
Learn in depth about every single marketing tactic our lead marketers have ever used and apply them to your business with the help of our exercises.
Module 6: Budget and Schedule
Learn how to draw up a comprehensive budget and feasible timeline to achieve all of the milestones you have set.
Meet Our Course Creator
Roshni Wijayasinha is the founder of Prosh Marketing and a Fractional CMO at a number of growing startups.
Roshni has over 15 years of experience helping companies like Microsoft, Sony, and Kobo gain strategic insight into their marketing. She has also helped companies just like yours attain 9-figure exits through the strength of their marketing plans.
Marketing can be complicated, and that’s why Roshni is here to guide you as you create your very own marketing plan – a plan just like the ones she developed to help launch 50+ products and brands in over 10 global markets. By following our videos and exercises, you will complete this course with a marketing plan that’s ready for even the most skeptical investor!
You Are Not Alone
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47% of small business owners do marketing themselves
This is not very shocking because small businesses are usually on a tight budget. However, without a marketing background, doing marketing yourself is like shooting arrows in the dark at a target that you don’t even know exists.
of startups don’t know what marketing channels to use in making the most of their minimal budget.
of startups need additional help with developing their marketing plans.
*Results of a Prosh Marketing survey of over 100 early-stage founders in Canada & the U.S.
What Do The Stats Say?
Small business marketing costs average just over $30,000 a year and having a solid marketing plan will ensure that your business makes the most out of every dollar spent.