The company had grown organically through sales and was ready to grow through marketing.
- Sionne Roberts, COO at SnapAP
They had never done any consumer research, nor were not sure about their messaging and positioning. The company did not have a marketing team in place, they also lacked a deep understanding of their customers.
We undertook a solid research plan for customer research that included interviews and surveys to learn more about the challenges people are having in the marketplace and how we are uniquely positioned to solve them.
We created the master messaging guide, which allowed communication to be streamlined between departments from products to sales and, marketing
We helped them update their website with the key messaging to showcase their best strength, create collateral to help the sales team with events activation perspectives, in addition to creating a brand guideline and launching a newsletter.
The sales team was armed with the right messaging to help them increase their close rate conversions and decrease their sales cycle. The team acquired a clear understanding of how to position themselves as in the market, through the marketing plan that helped them understand which foundational channels they must activate.
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