We started from scratch from a word press website that the company had at the time and a logo with no social channels. The company never marketed to customers before, so we had to build the MVP experience.
The company had seed funding only, a “limited budget”, zero brand awareness, with already an established competitor in the market.
We started with consumer research by figuring out the messaging and positioning, then we developed the GTM plan, identified all the different marketing channels, activated and tested them.
Later we designed a team mixed of internal and external people, such as internally it was the General Marketing Specialist and externally, we hired one person for PR and another team member for the Digital Ad. We couched the team to implement the marketing plan, re-write and design the website.
Channels activated; Public relations, events “Foxquilt entrepreneurs’ summit” which attracted partners such as Deloitte, awards for brand awareness through a program called “Foxquilt Community Award”
Foxquilt not only secured their first paying customer but got strong traction from a variety of different channels, from online to events.
We were able to grow Foxquilt to be one of the leading Insurance-Tech brands in Canada, we also took the company to a Series A investment round of $8M and we launched in the US market as well.
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