Case Study: Foxquilt

We started with consumer research by figuring out the messaging and positioning, then we developed the GTM plan, identified all the different marketing channels, activated and tested them.

Later we designed a team mixed of internal and external people, such as internally it was the General Marketing Specialist and externally, we hired one person for PR and another team member for the Digital Ad. We couched the team to implement the marketing plan, re-write and design the website.

Channels activated; Public relations, events “Foxquilt entrepreneurs’ summit” which attracted partners such as Deloitte, awards for brand awareness through a program called “Foxquilt Community Award”