A Health-Tech IoT startupbased out of NYC was developing unique technology to help Nurses deliver better care at hospitals and elderly care facilities, and needed help starting to Market themselves.
Vincent Cocito, COO of inspiren
The company was so focused on product development, they didn’t have an internal marketing lead (or any marketer at all), and didn’t know how or where to start their marketing activities.
The client was referred to ProshMarketing for a GTM plan and quick content strategy by one of their investors, to get them in market before a board meeting. We performed market and customer research, and leveraged our proven GTM planning process to create a GTM playbook that a junior marketer could implement internally.
The leadership team appreciated how insightful and perceptive the GTM plan was and hired Prosh Marketing to help them first launch their PR campaign. After the success of this second project, they engaged Prosh Marketing to develop more and more of their content - impressed with the turnaround, cost and marketing insights. Based on this, they further engaged us for Fractional CMO work to help them to execute the initial GTM plan.
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