Case Study
Format
Coaching Marketing teams – Fractional CMO
The Company & Situation
The company was ready to launch a new product to help with new customer acquisition and customer retention and wanted us to help with the launch.
Eventually, because we did a good job, they called us to help them better organize and lead their marketing team to eventually prepare their company for sale.
“Roshni is absolutely amazing to work with!! I had the opportunity to work with Roshni at Format, where she joined as a fractional VP of marketing. During her 6 month engagement, she was instrumental to successfully launching our 2nd product, recruiting key marketing hires, improving process, marketing team structure and more…. As her product counter part – I truly enjoyed working with her, as she was always responsive, concise, resourceful and was always a great partner with “let’s get it done” attitude. I highly recommend Roshni and Prosh Marketing, if you are looking to level up your marketing efforts.”
John Kotowski
VP Product, Format
The challenge.
It was the start of the pandemic and their target audience the “photographers” were struggling by losing jobs.
How we helped.
We interviewed photographers to understand what their challenges are now and worked with the products team to develop features and communications to best highlight the ways to help them. We worked with the marketing team to create content for this new product as well.
The result.
The product launch was very successful, the company let us manage their marketing team later and grew the base up until they sold their company to Zenfolio.