Case Study
Extensia Studios
Rebranding for a new identity
The Company & Situation
In 2003, Extensia Studios started as Serendipity Video Productions, primarily capturing weddings. Over the years, they progressed in to creating web content, internal videos, and other content for corporate clients. To reflect the evolution of their services and customer base, the company decided to re-brand in 2017.
“The branding for Extensia Studios exceeded my expectations. Roshni and her team at Prosh Marketing successfully presented a name that resonates, logo design that is engaging, branding that celebrates who we are, and all creative that are unified.”
Cory Meli
Founder of Extensia Studios
The challenge.
After investing $12,000+ in their re-brand and selecting a name, logo, and website design, the company realized that the chosen brand was very generic. In fact, it was already being used by another local shop and a change was needed. The company decided to enlist Prosh Marketing to restart their entire re-brand, but this time under a strict budget.
How we helped.
Leveraging Prosh Marketing’s proven process that includes a thorough customer discovery and working session with the Founder, Prosh Marketing devised a new and unique name that resonated with the company’s values and work style – Extensia Studios, representing how the company integrates itself as an extension of their clients’ team.
A new logo and brand identity was also created to match the brand essence, and a new website was designed and created on wix.com from ground up, all while adhering to an ultra lean budget.
The result.
Extensia Studios now has a name that echoes how it adds value to its customers, and demonstrates its work style – which is why many customers enjoy working with them. They are able to clearly communicate what makes them different and garner the right kind of new clients. Ultimately, they were able to do this all for a fraction of the price they had initially spent on their generic re-brand name and identity.