Marketing leadership with ~ 50 successful product launches in 10 + global markets


Helping companies grow.

Prosh Marketing is led by Roshni Wijayasinha, Lead consultant

Supported by a number of partners and experts

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In Field Experience

Foxquilt

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CMO


Worked with the founders of this disruptive startup to design a Marketing plan and implement operations, hiring and managing internal staff and external vendors to introduce the brand to market and drive sales. 

Benecaid

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VP Marketing


Re-organized the Benecaid Marketing function to be more digitally oriented and was part of a special project team that designed, built and launched Honeybee, an industry leading online benefits platform / app for brokers.

Thinking Capital

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 VP Marketing 


Re-built the Marketing structure, rebranding, strategic forecasting and planning, budgeting, designing the team structure, opening a remote office, and hiring and leading a team of internal resources, agencies, and vendors. 

JUICE Mobile

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Sr. Director of Marketing


Launched JUICE Mobile and Nectar in the US, more than tripling the share of voice & PR impression levels.

Kobo

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Sr. Global Product Marketing Manager & Product Marketing Manager, Kobo


 Lead the Global Product Marketing team at Kobo for 10 months, reporting to the GM, releasing 4 eReaders (from conception to development) in 10+ markets. 

Sony Mobile

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Consumer Marketing, North America


Responsible for consumer marketing in Canada for Sony Mobile, launching the Xperia brand and 15+ national handsets, as well as the lead on Sony Ericsson's Global MLG (gaming) sponsorship.

Certificates, Awards & Recognition

Disruptive Strategy Certificate

  Harvard Business School Online 2019

Chartered Marketer

Canadian Marketing Association, 2018

Top 100 Digital Marketing Pros

   DX3, 2014 & 2015  

Marketing & Advertising Nominee

   Ford Fusion Notable Awards, 2014

Women in Leadership Keynote Speaker

 Schulich Business School, 2014 

Women of Microsoft

  2014

Top 30 Under 30

 Marketing Magazine, 2013 

Global Select Award

 Sony Ericsson, 2012