Marketing leadership with 50+ successful product launches in 10+ global markets
Led by Roshni Wijayasinha,
Supported by our network of partners and expert consultants.
Founder named to the Council, 2020
Harvard Business School Online 2019
Canadian Marketing Association, 2018
DX3, 2014 & 2015
Ford Fusion Notable Awards, 2014
Schulich School of Business, 2014
Marketing Magazine, 2013
Sony Ericsson, 2012
Appointed Member of the Communications Council for Marketing thought leadership
Worked with the founders of this disruptive startup to design a Marketing plan and implement operations, hiring and managing internal staff and external vendors to introduce the brand to market and drive sales.
Marketing Lead for the project team that designed, built and launched Honeybee, an industry leading online benefits platform / app for brokers.
Re-built the Marketing structure, rebranding, strategic forecasting and planning, budgeting, designing the team structure, opening a remote office, and hiring and leading a team of internal resources, agencies, and vendors.
Sr. Director of Marketing
Launched JUICE Mobile and Nectar in the US, more than tripling the share of voice & PR impression levels.
Sr. Global Product Marketing Manager & Product Marketing Manager, Kobo
Lead the Global Product Marketing team at Kobo for 10 months, reporting to the GM, releasing 4 eReaders (from conception to development) in 10+ markets.
Consumer Marketing, North America
Responsible for consumer marketing in Canada for Sony Mobile, launching the Xperia brand and 15+ national handsets, as well as the lead on Sony Ericsson's Global MLG (gaming) sponsorship.
Product Manager, Windows Live
Launched Windows Live SkyDrive in Canada, bringing it to a top 3 global position in the first month.