Marketing leadership with ~ 50 successful product launches in 10 + global markets

Helping companies grow.

Prosh Marketing is led by Roshni Wijayasinha, Lead consultant

Supported by a number of partners and experts


In Field Experience




Worked with the founders of this disruptive startup to design a Marketing plan and implement operations, hiring and managing internal staff and external vendors to introduce the brand to market and drive sales. 



VP Marketing

Re-organized the Benecaid Marketing function to be more digitally oriented and was part of a special project team that designed, built and launched Honeybee, an industry leading online benefits platform / app for brokers.

Thinking Capital


 VP Marketing 

Re-built the Marketing structure, rebranding, strategic forecasting and planning, budgeting, designing the team structure, opening a remote office, and hiring and leading a team of internal resources, agencies, and vendors. 

JUICE Mobile


Sr. Director of Marketing

Launched JUICE Mobile and Nectar in the US, more than tripling the share of voice & PR impression levels.



Sr. Global Product Marketing Manager & Product Marketing Manager, Kobo

 Lead the Global Product Marketing team at Kobo for 10 months, reporting to the GM, releasing 4 eReaders (from conception to development) in 10+ markets. 

Sony Mobile


Consumer Marketing, North America

Responsible for consumer marketing in Canada for Sony Mobile, launching the Xperia brand and 15+ national handsets, as well as the lead on Sony Ericsson's Global MLG (gaming) sponsorship.

Certificates, Awards & Recognition

Disruptive Strategy Certificate

  Harvard Business School Online 2019

Chartered Marketer

Canadian Marketing Association, 2018

Top 100 Digital Marketing Pros

   DX3, 2014 & 2015  

Marketing & Advertising Nominee

   Ford Fusion Notable Awards, 2014

Women in Leadership Keynote Speaker

 Schulich Business School, 2014 

Women of Microsoft


Top 30 Under 30

 Marketing Magazine, 2013 

Global Select Award

 Sony Ericsson, 2012