Worked with the founders of this disruptive startup to design a Marketing plan and implement operations, hiring and managing internal staff and external vendors to introduce the brand to market and drive sales.
Re-organized the Benecaid Marketing function to be more digitally oriented and was part of a special project team that designed, built and launched Honeybee, an industry leading online benefits platform / app for brokers.
Re-built the Marketing structure, rebranding, strategic forecasting and planning, budgeting, designing the team structure, opening a remote office, and hiring and leading a team of internal resources, agencies, and vendors.
Sr. Director of Marketing
Launched JUICE Mobile and Nectar in the US, more than tripling the share of voice & PR impression levels.
Sr. Global Product Marketing Manager & Product Marketing Manager, Kobo
Lead the Global Product Marketing team at Kobo for 10 months, reporting to the GM, releasing 4 eReaders (from conception to development) in 10+ markets.
Consumer Marketing, North America
Responsible for consumer marketing in Canada for Sony Mobile, launching the Xperia brand and 15+ national handsets, as well as the lead on Sony Ericsson's Global MLG (gaming) sponsorship.
Harvard Business School Online 2019
Canadian Marketing Association, 2018
DX3, 2014 & 2015
Ford Fusion Notable Awards, 2014
Schulich Business School, 2014
Marketing Magazine, 2013
Sony Ericsson, 2012